Umami
Understand traffic, campaigns, behavior, and revenue without cookies or personal data. Self-host or use Umami Cloud for complete control over your analytics.
Umami is an open-source alternative to:
Umami – Privacy-First Analytics Platform
Umami is a privacy-first, open-source analytics platform designed to give you a complete picture of your website's performance. Track traffic, campaigns, user behavior, conversions, and revenue—all while respecting user privacy and complying with GDPR, CCPA, and PECR regulations.
Key Features
- All-in-One Analytics: Consolidate traffic, campaigns, behavior, conversions, and revenue into a single platform.
- Privacy by Default: No cookies, no personal data collection, and no data sold to advertisers.
- Comprehensive Tracking: Monitor pageviews, visitors, bounce rates, and average visit time with customizable dashboards.
- Campaign Attribution: Track UTM parameters and measure campaign effectiveness with end-to-end attribution.
- User Behavior Insights: Analyze events, user journeys, heatmaps, and session replays to understand visitor interactions.
- Conversion Funnels: Identify drop-off points and optimize user flows with detailed funnel analysis.
- Revenue Tracking: Connect traffic to actual revenue and measure the financial impact of your marketing efforts.
- Geolocation & Device Data: View audience locations, devices, and browsers without collecting personal identifiers.
- Open Source: Self-host the platform on your own infrastructure or use Umami Cloud for a managed solution.
- GDPR & CCPA Compliant: Designed to meet strict privacy regulations from day one.
Tech / Self-Hosting
Umami is built with modern web technologies, including:
- Frontend: React, TypeScript
- Backend: Node.js, Express
- Database: PostgreSQL
- Self-Hosting: Deployable on any server with Docker, Node.js, or directly from source.
- Cloud Option: Umami Cloud provides a fully managed, scalable hosting solution.
For detailed setup instructions, visit the official documentation.