Plausible
A simple, open-source alternative to Google Analytics that respects visitor privacy and delivers fast, actionable insights without cookies or complex setups.
Plausible is an open-source alternative to:
Plausible Analytics is a lightweight, privacy-first web analytics tool designed to provide clear, useful insights without the complexity of traditional analytics platforms. Built and hosted in the EU, it ensures your data remains under European-owned infrastructure while offering features like real-time dashboards, automatic scroll depth tracking, SEO performance analysis, and built-in bot filtering.
Key Features
- Simple & Intuitive Dashboard: Get all essential stats on one page with no training required.
- Lightweight Script: 54x smaller than Google Analytics, ensuring minimal impact on page speed and Core Web Vitals.
- Privacy-First: No cookies, no cookie banners, and no tracking of personal data. Fully GDPR, CCPA, and PECR compliant.
- EU-Hosted: Data is processed and stored in EU-owned infrastructure, ensuring compliance with European privacy laws.
- Open Source: The code is publicly auditable, allowing you to verify what data is collected and self-host if desired.
- Real-Time Updates: Monitor live traffic with metrics updating every 30 seconds.
- Automatic Scroll Depth Tracking: Track scroll depth from 1% to 100% without additional setup.
- AI Traffic Monitoring: Identify traffic from AI tools like ChatGPT, Perplexity, or Claude and analyze conversions.
- SEO Performance Tracking: Connect Search Console to view search queries and organic performance directly in your dashboard.
- Paid Ads & Campaign Tracking: Track UTM campaigns with automatic channel grouping for Paid Search, Affiliates, and more.
- Codeless Goals & Revenue Tracking: Track file downloads, form completions, external link clicks, and set up custom events without code.
- Funnels & User Journeys: Measure drop-off across fixed sequences or explore visitor paths to discover unexpected flows.
- Built-in Bot Filtering: Exclude bots, referrer spam, and data center traffic to ensure accurate human visitor data.
- Multi-Site Dashboard: Consolidate and monitor multiple websites from a single dashboard.
- White-Label Analytics: Customize the dashboard to match your brand for agency or enterprise use.
Tech / Self-Hosting
Plausible is open-source and can be self-hosted for full data control. The platform is built with Elixir and PostgreSQL, ensuring scalability and reliability. Self-hosting options are available for businesses with specific compliance or infrastructure requirements. For most users, the cloud-hosted version provides a hassle-free, privacy-compliant solution with enterprise-grade uptime and support.